Affiliate Program

Join the WinPlace affiliate programme and partner with us to grow your revenue and audience. We work with publishers, streamers, content creators and marketing partners across the UK to deliver a straightforward, transparent referral route to our casino and sportsbook verticals. Our approach is practical and partner-first, with tools and support designed to make promotion simple and scalable.

Programme purpose

We set up the affiliate programme to reward partners who bring engaged players. The programme is geared towards long-term, mutually beneficial relationships - not short-term fixes. Partners can promote relevant content, channels and campaigns while we handle player onboarding and site operations.

Partnership benefits

Partners get a clear commercial model, timely payments and a partner portal to monitor activity. We provide dedicated account contacts for qualifying partners, flexible creative assets and regular updates on product changes that affect performance. Our terms are written plainly so partners can plan campaigns with confidence.

Commission structure

Commission is calculated from net player value after deductions such as payment costs and promotional adjustments. We offer flexible settlement options tailored to different partner types - whether you prefer revenue share, hybrid deals, or CPA structures. Exact splits and payment cadence are agreed during onboarding and can be reviewed as volume grows.

Tracking and reporting

All partners access a secure partner dashboard with real-time tracking, conversion metrics and downloadable reports. We support standard tracking methods and provide clear attribution rules so partners understand how clicks, registrations and deposits are credited. Reporting is transparent and designed to help optimise campaigns.

Marketing tools and support

Creative assets

We supply banners, landing pages and campaign-ready creatives in UK-friendly formats. Assets are updated regularly to reflect seasonal campaigns and product changes.

Account support

Partners receive onboarding assistance, technical support for tracking and a single point of contact for commercial queries. For larger partners, we provide performance reviews and optimisation suggestions to help scale activity.

Long-term cooperation

We aim for steady growth with our partners and review arrangements as performance develops. If you have sustained traffic or a niche audience, we will consider bespoke terms and closer collaboration. At Win Place we value simplicity and fairness - we want partnerships that last and deliver predictable results for both sides.